{"id":53,"date":"2010-01-22T12:08:09","date_gmt":"2010-01-22T16:08:09","guid":{"rendered":"http:\/\/www.riverbendadvisors.com\/blog\/?p=53"},"modified":"2010-01-22T12:15:29","modified_gmt":"2010-01-22T16:15:29","slug":"buy-the-product-to-move-the-market","status":"publish","type":"post","link":"https:\/\/www.riverbendadvisors.com\/blog\/2010\/01\/buy-the-product-to-move-the-market\/","title":{"rendered":"Buy the product to move the market"},"content":{"rendered":"

The proliferation of mechanisms and incentives in the renewable power market can obscure a fundamental fact – customers buying the product will accelerate the growth of the market by moving the industry down the learning curve to produce better products at lower prices over time.\u00a0 We accept this without question when it comes computers or flat-screen TVs.\u00a0 We don’t have that confidence when it comes to renewable power, and that is slowing the process.<\/p>\n

A major reason for that lack of confidence is that the mechanisms driving those purchases are more intrusive for renewable power.\u00a0 When it comes to flat-screen TV’s we talk about early adopters and innovators.\u00a0 For renewable power, the conversation turns to renewable power standards (legislation and regulation) and tax credits (more legislation). \u00a0 At the end of the day, though, if those mechanisms drive customer adoption, the learning curve benefits will follow.<\/p>\n

So it is important to look for those indicators of adoption <\/strong>as harbingers of progress down the learning curve.\u00a0 And there are some encouraging examples in recent months.<\/p>\n